Manager of Customer Loyalty & Partnerships

This Isn’t Just a Job — It’s a Platform for Influence

This is a high-impact, front-line leadership role that puts you in the center of the action — working directly with dealers, sales leaders, creative teams, and the CMO to grow brand loyalty and drive revenue across the globe.

If you’ve ever wanted to take full ownership of your work, build programs from the ground up, and see your fingerprints across major company wins — this is that role.

What You’ll Be Leading

Dealer Engagement: You're the bridge between our brands and our dealers. You’ll proactively contact every dealer, gather real feedback, and support their needs. You'll be their go-to and their advocate — ensuring they feel seen, supported, and proud to represent Arrowquip and Yakta.

Portal & Tech Optimization: Manage our dealer portals like a pro. Keep content fresh, tools sharp, and features relevant. Your work makes our digital front doors easier and more powerful for our partners.

Tradeshow & Event Leadership: You’ll support our dealers in attending major events, and support our brand at events like Equip Expo.

Monthly Dealer Calls & Factory Roundups: From virtual calls to in-person factory training events, you’ll organize and host initiatives that educate, inspire, and increase dealer performance. You’ll work with our content, video, and creative leads to make every experience world-class.

Onboarding & Training: Take the handoff from Sales and lead our new dealers to success. You’ll walk them through systems, brand standards, and sales enablement. From day one, you’ll set the tone for the relationship.

How You’ll Be Measured

We’re a performance-based team. You'll track and report on KPIs like:

• Dealer satisfaction (NPS)
• Portal logins & resource usage
• Tradeshow attendance & ROI
• Revenue per dealer
• Dealer training success
• Attendance on monthly calls

If it moves the needle, you’ll be accountable for it.

What You Bring to the Table

• Proven leadership experience in customer success, marketing, partnerships, or channel sales
• Outstanding communication and relationship-building skills
• Hyper-organized with project management experience
• Not afraid to get on the phone, solve problems, and make decisions
• Strong understanding of brand integrity and training delivery
• Experience in agriculture, ranching, or equipment sectors is a strong plus

What’s In It for You

• A rare opportunity to own and grow a critical department
• Direct access to executive leadership and decision-making
• A competitive salary with clear, merit-based promotion paths
• Full benefits, paid travel to events, and potential international exposure
• The satisfaction of building loyalty for brands that actually make a difference to hardworking people

Based in Manitoba — But Making a Big Impact

We know we’re not in a major metropolis — and that’s exactly why this matters more. You’ll be part of a world-class marketing and customer success team based right here in Manitoba, influencing international markets and shaping the future of two major brands in agri-tech and outdoor equipment.

If you’re ready to make your mark without needing a postal code in downtown Toronto, this is your shot.

Ready to Apply?

Apply Here!