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Content Coordinator

Department: MARKETING

Job Type: Full-Time


Are you passionate about marketing and are interested in agriculture?

The Arrowquip manufacturing plant in Woodlands Manitoba builds success on the diverse skills and perspectives of our employees and international partner network. We are looking for a forever learner who thrives in a fast-paced career driven environment.

You:

  • Enjoy a good steak
  • Love a good challenge
  • Are obsessed with writing to connect and educate
  • Want a career and not a job
  • Stay up to date on news and latest trends in the content realm
  • Take constructive criticism as a tool and not a hinderance
  • Have a passion for content and social channels
  • Are driven, diligent, and a problem-solver
  • Have strong drive to hit performance standards
  • Can prioritize deadline tasks

We:

  • Eat real meat
  • Protect animals and people in the cattle industry
  • Aren’t afraid to make mistakes
  • Care more about your attitude and values than your experience
  • Provide tools and resources to grow personally and professionally
  • Will provide guidance and training to elevate your career to the next level

Key Responsibilities

With direction from the Content Manager, the Content Coordinator is accountable for (but not limited to) the following:

  • Develop the knowledge to be an expert in the content marketing field, growing demand and brand recognition through content efforts.
  • Maintain and schedule a monthly content calendar for all social channels with content that aligns with current industry trends/topics.
  • Stay up-to-date on news and latest trends in the content realm.
  • Ensure that all comments/DMs across our social platforms are replied to in a timely manner.
  • Develop content that informs and supports our vision of being the authority in the livestock industry.
  • Keep all product related materials up-to-date, fully understanding the contribution to the overall marketing efforts and ensuring its success.
  • Accountable for the performance of all marketing-related outbound emails.
  • Plan, develop, and execute monthly social marketing efforts, including:
    • Internal Blogs
    • Advertorials
    • Whitepapers
    • Monthly Newsletters & email campaigns
  • Conduct keyword research and use SEO best practices to optimize content.
  • Develop campaigns that reconvert current TAM.
  • Monitor and report on all competitor content.
  • Adhere to style/tone/messaging documents the correspond with the brand guidelines.

The Requirements:

  • Marketing experience or a diploma in a related field
  • Ability to understand consumer behavior habits.
  • A passion for content marketing.
  • Ability to multi-task.
  • Ability to learn and adapt to changing content platforms.
  • Understanding consumer habits is an asset.
  • Understanding of social media platforms and their specific requirements.
  • Strong communication and collaboration skills.
  • Ability to challenge and provide combative perspectives on contrasting opinions.
  • Travel requirements to the United States and a valid passport.

Benefits:

  • Competitive salary
  • Vacation
  • Opportunities for skill development and growth.
  • Collaborative and creative work environment.
  • Health, dental, and vision benefits.
  • Available pension plan

This is an in-person role that will require a commute to Woodlands, Manitoba. We are seeking a driven, goal-oriented person who will help diversify our marketing team and bring unique traits that will elevate our abilities to grow as individuals and as a team.

Apply Here!